The Campaign Workshop

Freelance Graphic Designer (Election Cycle, U.S.-Based)tcebulash Tue, 03/31/2026 – 10:15 Who We Are The Campaign Workshop is a fully remote company made up of fun and quirky political and advocacy professionals. We help progressive nonprofits, labor unions, and advocacy groups to develop new strategies, create digital ads, design direct mail, deliver training, and develop content.We build award-winning, strategically driven campaigns for our clients. For samples of our work, please visit our website. Also, we have written extensively on our blog and in our e-books.We are committed to diversity, equity, inclusion, and belonging, and we’re working to build an actively anti-racist […]

The Importance of Self-Research for Political CandidatesEveryAction Admin Mon, 03/30/2026 – 09:05 by Alice McLoughlin (She/Her) Know Thyself and Self-Research We teach a lot about campaign research, and most candidates see the benefits and try to make room in the budget for polling. But although many candidates will research their opponents, many first-time (and second- and third-time) candidates don’t do a self-research book on themselves. Why, one may ask, would I need research done on me? Whether you dedicate your own time, have a campaign team member help, or employ a professional to dig in, here are our top 3 reasons why self-research is much […]

Political Email Strategy: Building an Engaged List That LastsEveryAction Admin Mon, 03/23/2026 – 07:12 by Martín Diego Garcia (He/Him) Why Email Is Still Queen and How to Wield It Wisely In the modern digital landscape, amid social media storms and viral moments, email remains the undisputed queen of direct political communication. It’s a necessary channel, but its power is contingent on strategic use. The goal is no longer simply to blast the largest list possible, but to cultivate a dedicated, responsive community. Embrace the Strategic Content Calendar Intentionality is everything. A strategic content calendar is non-negotiable. Plan quarterly, aligning emails […]

How Do You Retain a Great Employee?EveryAction Admin Mon, 03/02/2026 – 09:47 by Alice McLoughlin (She/Her) 7 Ways to Retain a Great Employee Employee retention is hard. When a strong employee starts taking recruiter calls or hints that they’re feeling restless, it can feel unsettling for any leader. There’s often a quiet internal question: Did we miss something? Could we have done more? The reality is this: if you hire ambitious, talented people, opportunities will come knocking. The goal isn’t to prevent growth, but rather to create an environment so strong, supportive, and forward-moving that great people choose to stay. […]

Recruiting a Nonprofit BoardEveryAction Admin Mon, 02/02/2026 – 05:30 by Joe Fuld (He/Him) Your Board Recruitment Plan: Grow Your Organization Now As I work with growing organizations and have served on multiple boards, I've seen that board recruitment is often treated as a nice-to-have rather than a priority until it becomes an urgent issue. But working on board recruitment can help instill a legacy for organizations. Here are some of our tips for building and growing your board.  This post gives immediate and ongoing strategic tips on how to build and sustain your board, including identifying the traits you want […]

What Are Voter Models and How Are They Used?alicia Mon, 01/26/2026 – 08:00 by Joe Fuld (He/Him) Why do I need a voter model, and which is right for me?  When folks started creating targeted communication, sophisticated voter selects were the beginning of microtargeting. Voter modeling was soon to follow, and the age of advanced microtargeting began. These days, voter models are everywhere. No matter the campaign, you have access to voter modeling, but many folks don’t know what to use or how to use it. We’re here to help! What is a voter model?  Put simply, a voter model is a […]

How Do You Read a Digital Report?hope Mon, 01/19/2026 – 08:00 by Tobias Cebulash (He/Him) Using Digital Reports to Optimize Your Digital Advocacy Campaign Your digital program is live. Congratulations! Ads are running. Money is being spent. But do you actually know how to read your digital report to understand what's working and what needs to change? Digital programs are not a "set it and forget it" tactic. The organizations that achieve the best return on their digital investment are those that actively monitor performance, identify opportunities, and make strategic adjustments in real-time. If you’re working with a digital firm, that means learning […]

Power Mapping: Understanding Your Political Landscape hope Mon, 01/05/2026 – 10:30 by Alice McLoughlin (She/Her) Power Mapping: Define Targets and Achieve Your Advocacy Goals Power mapping is a useful advocacy tool, especially when you and your organization have limited time and resources. Power mapping can be used to target the key decision-makers or influencers needed most to achieve policy wins, allowing you to map those with voting and decision-making power over an issue you are advocating for. The origins of the power map are hard to pinpoint, but organizers have been using it for decades to run more effective advocacy campaigns. […]

Mastering Modern Lobby Days: A Strategy Guide for Impactful AdvocacyEveryAction Admin Mon, 12/29/2025 – 14:00 by Martín Diego Garcia (He/Him) How to Plan and Execute a Highly Effective Lobby Day Every year, advocacy and issue-based groups go to Washington, D.C., or their state capitol for lobby days to connect with legislators and impact legislation. Very often, there can be competition with dozens of other groups for attention, making it hard to stand out. Lobby days can be complicated, but we’re here to help. Bottom line: If you want to make your lobby day count, you need to think ahead and […]

Advocacy Tools to Build Your Advocacy Organizationerowe Mon, 12/15/2025 – 08:00 by Alice McLoughlin (She/Her) What Is the Right  Advocacy Tool for Your Advocacy Campaign? Advocacy strategies can be time-consuming to create and difficult to execute. We have often written about the core elements of an advocacy plan, but taking the time to develop your advocacy strategy is an important step. But where do you begin? Try using strategy tools.  Some tools come from the corporate world, while others stem from organizing, politics, and advocacy. With so many strategy tools available, it can be confusing to determine which ones to […]