The Campaign Workshop

Recruiting a Nonprofit BoardEveryAction Admin Mon, 02/02/2026 – 05:30 by Joe Fuld (He/Him) Your Board Recruitment Plan: Grow Your Organization Now As I work with growing organizations and have served on multiple boards, I've seen that board recruitment is often treated as a nice-to-have rather than a priority until it becomes an urgent issue. But working on board recruitment can help instill a legacy for organizations. Here are some of our tips for building and growing your board.  This post gives immediate and ongoing strategic tips on how to build and sustain your board, including identifying the traits you want […]

What Are Voter Models and How Are They Used?alicia Mon, 01/26/2026 – 08:00 by Joe Fuld (He/Him) Why do I need a voter model, and which is right for me?  When folks started creating targeted communication, sophisticated voter selects were the beginning of microtargeting. Voter modeling was soon to follow, and the age of advanced microtargeting began. These days, voter models are everywhere. No matter the campaign, you have access to voter modeling, but many folks don’t know what to use or how to use it. We’re here to help! What is a voter model?  Put simply, a voter model is a […]

How Do You Read a Digital Report?hope Mon, 01/19/2026 – 08:00 by Tobias Cebulash (He/Him) Using Digital Reports to Optimize Your Digital Advocacy Campaign Your digital program is live. Congratulations! Ads are running. Money is being spent. But do you actually know how to read your digital report to understand what's working and what needs to change? Digital programs are not a "set it and forget it" tactic. The organizations that achieve the best return on their digital investment are those that actively monitor performance, identify opportunities, and make strategic adjustments in real-time. If you’re working with a digital firm, that means learning […]

Power Mapping: Understanding Your Political Landscape hope Mon, 01/05/2026 – 10:30 by Alice McLoughlin (She/Her) Power Mapping: Define Targets and Achieve Your Advocacy Goals Power mapping is a useful advocacy tool, especially when you and your organization have limited time and resources. Power mapping can be used to target the key decision-makers or influencers needed most to achieve policy wins, allowing you to map those with voting and decision-making power over an issue you are advocating for. The origins of the power map are hard to pinpoint, but organizers have been using it for decades to run more effective advocacy campaigns. […]

Mastering Modern Lobby Days: A Strategy Guide for Impactful AdvocacyEveryAction Admin Mon, 12/29/2025 – 14:00 by Martín Diego Garcia (He/Him) How to Plan and Execute a Highly Effective Lobby Day Every year, advocacy and issue-based groups go to Washington, D.C., or their state capitol for lobby days to connect with legislators and impact legislation. Very often, there can be competition with dozens of other groups for attention, making it hard to stand out. Lobby days can be complicated, but we’re here to help. Bottom line: If you want to make your lobby day count, you need to think ahead and […]

Advocacy Tools to Build Your Advocacy Organizationerowe Mon, 12/15/2025 – 08:00 by Alice McLoughlin (She/Her) What Is the Right  Advocacy Tool for Your Advocacy Campaign? Advocacy strategies can be time-consuming to create and difficult to execute. We have often written about the core elements of an advocacy plan, but taking the time to develop your advocacy strategy is an important step. But where do you begin? Try using strategy tools.  Some tools come from the corporate world, while others stem from organizing, politics, and advocacy. With so many strategy tools available, it can be confusing to determine which ones to […]

Unpaid Digital Advocacy: Leveraging Organic Social Media to Build Your MovementEveryAction Admin Mon, 12/01/2025 – 17:30 by Tobias Cebulash (He/Him) Looking to expand your reach, engage supporters, and grow your email list without breaking the bank? Unpaid digital advocacy through organic social media remains one of the most powerful—and cost-effective—tools in your digital arsenal. While paid ads should not be forgotten, a strategic organic social media presence can help you build authentic connections, mobilize supporters, and convert followers into the activists, voters, and donors your movement needs. The landscape has evolved dramatically since the early days of Facebook-only strategies. Today's […]

10 Post-Election Stress Relieversalicia Mon, 11/17/2025 – 14:00 by Alice McLoughlin (She/Her) TCW's 10 Favorite Ways to Relax Post-Election Self-care is a must after a grueling election cycle. Getting through Election Day is a huge accomplishment, but it can take a toll on your mental health. Late nights, too much pizza, a prolonged, laser-like focus on work—it can leave you feeling drained, foggy, and exhausted. Moral of the story, you deserve to kick back with a good book (or a great crossword, if you’re a nerd like me) and an even better drink in hand. Here are our top 10 […]

Political Candidates Can't Do Everythinghope Mon, 11/03/2025 – 14:00 by Alice McLoughlin (She/Her) How to Juggle Responsibilities as a Political Candidate The process for finding good political candidates doesn’t involve filling out a job application. When a candidate decides to run for office, they may not realize that the time commitment requires hours of work per day.  Prioritizing tasks as a candidate, campaign manager, or political campaign staff is critical to running any political campaign, and delegation might be the scariest part of running for office for a political candidate. Handing your life over to a team of people and losing […]

Tips to Avoid Common Mistakes and Make Smart Choices When Planning a Successful Independent Expenditure hope Mon, 10/27/2025 – 14:00 by Enrique Rivas (He/Him) Practical Tips for Filling Gaps, Staying Compliant, and Making Your IE Count Where It Matters Most. An independent expenditure (IE) is an effort that expressly advocates for or against a candidate but is made independently by a third-party entity, not in coordination with a candidate’s campaign. Independent expenditures are a critical part of the modern campaign ecosystem, but they are also complex. A poorly planned or mismanaged independent expenditure can waste resources, confuse voters, or even […]